What is fair trade
Fair Trade is all about putting people first. Its main aim is
Fair Trade is an internationally-recognized approach to trading
which aims to ensure that producers in poor countries get a fair
deal. A fair deal includes a fair price for goods and services,
decent working conditions, and a commitment from buyers so that
there is reasonable security for the producers.
Fair Trade is an alternative approach to conventional
international trade. It is a trading partnership which aims at
sustainable development for excluded and disadvantaged producers.
It seeks to do this by providing better trading conditions, by
awareness raising and by campaigning.
“Getting money is not all a man’s business; to
cultivate kindness is a valuable part of business
Samuel Johnson (1709-1784)
What we stand for and how we practice fair
Producers receive a minimum set price for their goods, financial
and technical support, healthy and safe working conditions,
economic development of their communities, and
educational opportunities for their children.
Consumers receive excellent products plus the peace of mind that
comes with knowing they are actively addressing
poverty, preserving the environment, and promoting an end to
We are based in KwaZulu Natal in South Africa in what is known as
the Elephant Coast. We are surrounded by Game Reserves and rural
communities that use their skills to make local crafts that we buy
and sell to the international market.
These communities are keeping the skills of weaving, beadwork and
carving alive by teaching younger generations the skills needed to
make these crafts. By working directly with crafter's money is put
back into these communities and these skills can then be developed
Fair Trade means a fair prices given for crafts made by poorer
communities and that’s what we believe is the only way to
sustain these skills that are slowly being lost.